Privacy Policy
Last updated: 11 February 2026
Who we are
This website is operated by ABA Consultant London ("we", "us").
What we collect and why
1) Cookie-free website analytics
We use a self-hosted, cookie-free analytics system to understand how our website is used and to improve it. This analytics system does not use cookies or local storage and is designed to avoid identifying you.
It records:
- Pages visited (page paths)
- Approximate engagement time on a page (while the page is visible)
- Maximum scroll depth (bucketed)
- Clicks on key links and buttons that we explicitly tag (for example "Book Consultation" and navigation links)
- Whether you are on mobile or desktop
- The referring site origin (e.g., google.com), if available
2) Server logs (hosting)
Like most websites, our hosting provider may process standard server logs to operate and secure the service. These logs can include technical information such as IP address, request time, and user agent. We do not use these logs to profile visitors.
IP addresses and location
Our cookie-free analytics system does not store your raw IP address. To produce simple aggregate counts, it may store an irreversible hash of the IP address that is rotated regularly (so it cannot be used to track you over time).
If our server receives a country code from the network (for example, via a proxy/CDN header), we may store that country code. We do not attempt to determine your precise location.
Lawful basis
We process this analytics data on the basis of legitimate interests (to understand usage and improve the website) while minimising data collected and avoiding identification.
Do Not Track
If your browser has “Do Not Track” enabled, our analytics script is designed to respect it and will not run.
Data retention
We retain analytics logs for a limited period (typically 90 days) and then delete them, unless we need to keep them longer for security or legal reasons.
Contact
If you have questions about this Privacy Policy, you can contact us via the contact options on our website.