Inspiring progess, one child at a time
Inspired By Passion
“Education is what survives when what has been learned has been forgotten.” – B.F. Skinner.
What is ABA?

Applied Behaviour Analysis (ABA) is an evidence-based therapy that focuses on improving socially significant behaviours, such as communication, social skills, and adaptive learning. ABA uses principles of behaviour science, like positive reinforcement, to help individuals develop new skills and reduce challenging behaviours. It is widely used to support individuals with autism and other developmental disabilities.
Applied Behaviour Analysis (ABA) is a scientifically validated approach to understanding behaviour and how it is influenced by the environment. ABA therapy is rooted in the principles of behaviourism, which emphasize that behaviour is learned and can be modified through interaction with the environment.
Key Components of ABA Therapy
Positive Reinforcement: Central to ABA, positive reinforcement involves rewarding desired behaviours to increase their frequency. For example, if a child successfully asks for a toy, they might be rewarded with extra playtime, encouraging them to use communication skills more often.
ABC Model:
- Antecedent: What occurs before a behaviour. This could be a request, an environmental change, or something in the individual’s internal state.
- Behaviour: The observable action or response, such as a child following instructions or engaging in a tantrum.
- Consequence: What happens after the behavior, which can either reinforce or discourage it. For example, if a child receives praise after completing a task, they are more likely to repeat that behaviour.
Data-Driven Interventions: ABA relies on continuous data collection and analysis to track progress and make informed adjustments to treatment plans. Each intervention is tailored to the individual’s specific needs, ensuring that therapy is both effective and personalised.
Functional Behaviour Assessment (FBA): An FBA is conducted to identify the reasons behind challenging behaviours. Understanding the function of a behaviour (e.g., attention-seeking, avoidance) helps in developing strategies to address and modify it.
Generalization of Skills: ABA emphasizes the transfer of skills learned in therapy to other settings, such as home, school, and community environments. This ensures that individuals can apply what they’ve learned in various aspects of their daily lives.
Benefits of ABA Therapy
Improved Communication Skills: ABA helps individuals develop language and communication skills, enabling them to express their needs and interact more effectively with others.
Enhanced Social Skills: Through structured teaching and social play, ABA supports the development of appropriate social behaviours, such as sharing, taking turns, and understanding social cues.
Reduction of Challenging Behaviours: ABA is effective in identifying and reducing behaviours that interfere with learning and socialisation, such as aggression, self-injury, or repetitive actions.
Increased Independence: By teaching adaptive skills like grooming, cooking, and money management, ABA fosters greater independence and self-sufficiency.
Who Can Benefit from ABA?
While ABA is widely recognized for its effectiveness in supporting individuals with autism, it is also beneficial for those with other developmental disabilities or behavioral challenges. ABA therapy is suitable for individuals of all ages, from early childhood through adulthood.
How ABA Therapy is Delivered
ABA therapy is highly flexible and can be provided in various settings, including:
- One-on-One Therapy: Personalised sessions tailored to the individual’s needs and goals.
- Group Sessions: Opportunities to practice social skills and other behaviors in a group setting.
- Home-Based Therapy: Support provided in the individual’s natural environment to promote skill generalization.
- School Consultations: Collaboration with educators to support learning and behavior in educational settings.
At ABA Consultant London, our team of experienced and compassionate professionals is dedicated to delivering high-quality ABA therapy that makes a meaningful difference in the lives of our clients and their families. Our goal is to help each individual reach their full potential and lead a fulfilling, independent life.

ABout Us
Empowering Lives Through Positive Change
Welcome to ABA Consultant London, where we provide expert Applied Behaviour Analysis (ABA) and Positive Behaviour Support (PBS) services. Our mission is to empower individuals with autism and other developmental disabilities, helping them achieve meaningful and lasting positive change through personalised, evidence-based interventions.
Our Philosophy
At ABA Consultant London, we believe that every individual deserves the opportunity to reach their full potential. We are committed to fostering a supportive and inclusive environment where each client’s unique strengths and needs are recognised and celebrated. Our approach is rooted in compassion, respect, and a deep understanding of behaviour science.
Positive Behaviour Support (PBS) Consulting
In addition to ABA services, we offer Positive Behaviour Support (PBS) consulting, a person-centred approach designed to enhance quality of life by reducing challenging behaviours and promoting positive alternatives. PBS focuses on understanding the root causes of behaviours and developing proactive, long-term strategies that foster independence and well-being. By working closely with families, caregivers, and educators, we create customised support plans that improve daily experiences and encourage lasting positive outcomes.
Meet Our Lead Behaviour Analyst
Pooja Shah, MSc, BCBA
With over 18 years of experience in behaviour analysis, Pooja brings extensive expertise to ABA Consultant London. As a Board Certified Behaviour Analyst (BCBA), she is passionate about improving the quality of life for individuals with autism and their families through tailored, evidence-based interventions.
Qualifications:
Board Certified Behaviour Analyst (BCBA)
Master of Science (MSc) in Anthropology and Child Development, Brunel University
Bachelor of Science (BSc) in Psychology, Bangor University
Extensive experience working with children, adolescents, and adults with autism
Specialized training in The Early Behavioural Intervention Curriculum (EBIC), Picture Exchange Communication System (PECS), Proloquo2Go (AAC communication app), and Essential for Living (EFL)
Expertise in parent and caregiver training to support skill generalization across settings
Committed to continuous professional development and staying current with the latest research and best practices in ABA
Our Services
We offer a comprehensive range of ABA services, including:
Individualised ABA Programmes – Tailored interventions to address each client’s specific goals and challenges.
Behavioural Assessments – In-depth evaluations to identify the functions of challenging behaviours and develop effective intervention strategies.
Parent & Caregiver Training – Equipping families with practical tools and strategies to support their loved ones in everyday settings.
School Consultations – Collaborating with educators to create inclusive, supportive learning environments.
Our Affiliations
We are proud to be affiliated with the Behavior Analyst Certification Board (BACB), ensuring our services meet the highest professional standards. This commitment reflects our dedication to maintaining best practices, participating in professional development, and contributing to the advancement of the ABA field.
Commitment to Ethical Standards
As a licensed ABA service provider, we adhere strictly to the ethical guidelines set by the BACB. Integrity, transparency, and accountability are at the core of our practice. We value the trust our clients place in us and are committed to delivering the highest level of care.
If you have concerns or feedback regarding our services, please follow our complaint procedure:
Contact us directly – Email us at info@ABAConsultantLondon.com. We take all concerns seriously and strive to address them promptly.
Formal written complaint – If your concerns are not resolved, submit a detailed complaint via email.
Review and response – Our team will conduct a thorough review and respond within seven business days with a resolution plan.
We continuously strive to improve our services and appreciate all feedback as part of our commitment to excellence.
Why Choose Us?
At ABA Consultant London, we are more than a service provider—we are a dedicated partner in your journey. Our commitment to excellence, ethical practice, and personalised care ensures that each individual receives the support they need to achieve their goals and thrive.
Expert ABA Consulting services in London
Helping children with Autism and other developmental challenges thrive
Friendly & approachable
Services overview
1. Initial contact
Share details about your child’s abilities, behaviors, needs, and location. A video call will be scheduled to discuss further details and explore available options.
2. Tutor recruitment
ABA tutors are employed directly by parents. Assistance with recruitment can be provided upon request.
3. Assessment
A comprehensive evaluation of skills, as well as inappropriate and excessive behaviours, using VB-MAPP and Vineland. The assessment process takes approximately three hours.
4. Training
Training sessions involve both parents and tutors. An introduction to the ABA program covers key strategies, training, and target areas, including:
Behaviour interventions
Communication & language development
Social & play skills
Academic skills
Motor skills
Daily independent living skills
5. Regular workshops
Workshops are conducted to review progress, adjust targets, introduce new goals, and refine behaviour management strategies. Sessions can be held remotely or in person, depending on location.
6. Reports
Documentation includes meeting minutes and detailed reports:
Assessment Reports – Provide a full evaluation of the learner’s skills, behaviours, and program recommendations.
Target Updates – Include progress tracking, supplementary resources, and behaviour plans following regular team meetings.
Progress Reports – Offer a combined overview of progress over time.